Luxury Online: Social Influence in High-End Retail

2. Promote viral online recommendations. Online recommendations are the 21st century equivalent of word-of-mouth. Recent studies indicate that more than half of consumers conduct online research before they make a purchase, underscoring the need for luxury retailers to insert themselves in the process and encourage viral, web-based reviews. Social networking application tools like Empathica’s advocacy engine GoRecommend allow consumers to rapidly share positive retail experiences while equipping luxury retailers with powerful tools for promoting viral brand messaging.