Luxury Online: Social Influence in High-End Retail

1. Build and engage social communities. Consumer conversations are the currency of social influence. By building and engaging social communities through blogs and other venues, luxury retailers have the opportunity to create dialogs with consumers and convert customers to brand advocates. For example, this year’s Fashion Week featured unique access for influential Tumblr bloggers, giving luxury brands the ability to connect with consumers through a highly popular microblogging venue.