Customer Retention: LUSH Cosmetics Launches Subscription Commerce Program to Generate Repeat Purchases

LUSH's product offering lends itself well to a subscription commerce program. In fact, this is true for most retailers in the health and beauty vertical. For example, customers that find a skin care or hair care product they like become loyal to it. The ability to have that product delivered to them at their home at the frequency of their choice makes their lives easier. In addition, the OrderGroove platform makes it simple for customers to add one-time purchases to upcoming subscription orders. LUSH's customers can also update, cancel or reactivate their subscription at any time.