Customer Retention: LUSH Cosmetics Launches Subscription Commerce Program to Generate Repeat Purchases
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Joe Keenan
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Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend in the retail industry. Startups like Birchbox and Dollar Shave Club are prime examples of companies that are succeeding with a subscription commerce-based approach.
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- People:
- Mark Parrott
- Places:
- North America
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