Customer Retention: lululemon's New Mobile App Provides Customers a Faster, Easier Way to Shop

lululemon's mobile app is the latest initiative in the company's omnichannel retail strategy, integrating customers’ access to product and information both online and in-store.

"We know our guests lead busy, active lives and as part of our focus on creating the best guest experience, this app is another channel for them to easily access and shop our gear, regardless of where they are in their day," says Paul Zaengle, lululemon's senior vice president of U.S. retail operations. "As one of the first retailers to launch an app built for iOS 8, which includes Touch ID integration, the lululemon app provides a more personalized, convenient shopping experience and will further integrate our guests’ access to product and information online and in our stores."