Loyal to a Fault? Tips to Make Your Loyalty Program Shine
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Joe Keenan
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and Catalog Success
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4. Engage your customers in dialog. From the study, 75 percent of the failed programs didn’t engage customers in relevant dialog. Hlavinka advised that marketers continually listen and collect data at all times. Use surveys, call centers, Web response, IVR, transactional messages, special offers, etc., as means to communicate with customers.
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- Companies:
- Best Buy Co., Inc.
- Marriott International
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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