Loyal to a Fault? Tips to Make Your Loyalty Program Shine

A second example cited was the call center for 1-800-PetMeds. This company questioned callers on what type of pet they had. With this information, the company sent customers targeted mailings and brochures for maintaining the health of their particular type of pet.

Lastly, Marriott’s Rewards program asks three questions of potential members: 1.) How many nights are you traveling on business in the next 12 months? 2.) How many nights are you traveling on leisure in the next 12 months? 3.) How many nights are you traveling for special events or meetings in the next 12 months? With the answers, Marriott can target potential members for its rewards program.