Loyal to a Fault? Tips to Make Your Loyalty Program Shine
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Joe Keenan
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and Catalog Success
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A successful loyalty program can be a boon to a business. It helps to stem customer attrition, maintain or increase market penetration and, most importantly, improve bottom-line profits. Yet for many consumers, they’re a source of frustration and anger. In a recent webinar, “Best of the Worst: Avoiding Loyalty Blunders, Missteps and Disasters,” copresenters Bill Brohaugh, managing editor for customer loyalty firm COLLOQUY and Kelly Hlavinka, director at COLLOQUY, provided tips and examples to make loyalty programs a source of pride, not headaches. Here are some of their best tips:
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- Companies:
- Best Buy Co., Inc.
- Marriott International
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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