Low-Cost Tips to Boost Online Holiday Sales

From a usability and site design perspective, retailers can quickly modify the checkout page to boost sales. Many retailers employ multipage checkout even though shoppers prefer a single page. Other “low-hanging enhancements” include moving important elements and information on the product page above the fold, having a lens feature so shoppers can zoom in on a product image by mousing over it, and installing a quick view with an “add to cart” option on the product search results page.