Low-Cost Tips to Boost Online Holiday Sales

In monetary terms, an online store earning $10 million in revenue per year risks lost sales and associated costs of anywhere between $4,000 to $9,000 per hour (depending on specific company dynamics) when its business is incapacitated by a system outage. And given that it isn't uncommon for a company to generate 70 percent of annual sales during the two- to three-month holiday season, the total cost of 1 percent of annual downtime could be a staggering $800,000-plus.