Low-Cost Tips to Boost Online Holiday Sales
Forecasts for the holiday shopping season are mixed, but there are several steps retailers can take to protect and increase sales, meet their business goals, and build customer loyalty.
Making changes to a website doesn’t have to mean spending a lot of money or months overhauling the site and operating platform. Tweaks can be made to increase sales and improve site performance and customer satisfaction that don’t cost a lot, and can be implemented in a matter of weeks. Consider the following three strategies:
- Understand the true cost of downtime and how to minimize website downtime and subsequent losses.
- Understand how site performance influences shoppers’ buying habits and what metrics retailers need to measure.
- Find cost effective and quick ways to deliver site search results that meet shoppers’ preferences and improve site usability.
Preventing Downtime
While all online retailers have or will experience site downtime, they typically equate its impact on their businesses with lost sales. Lost sales, however, represent only a portion of the actual losses. The true cost of downtime includes increased customer service time, refunded and canceled orders, loss of customer loyalty, and the cost of bringing the site back online.
