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The funny thing was that these products previously had been selling fine. In fact, similar products sell well for other catalogers. Customers who need them, love them. If you have a good product, treat it like you love it. Focus right on that product, and shout out all the good things about it. Don’t hide or be embarrassed by it, and don’t try to distract from it.
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- McIntyre Direct
Susan McIntyre
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