Love Your Products If You Want Them to Sell

“Did they sell?”

“No. Sales went down. I guess nothing could help those dull items.”

Don’t hide your products. In this true case, the great products were getting lost amidst all the scenic color and model action.

If my colleague had learned to love, instead of hate, those products, she wouldn’t have felt any need to hide them from customers. She apparently didn’t understand the audience, or its needs or motivations.