Love Your Products If You Want Them to Sell

(By the way, the cataloger mentioned above did not take that advice. She eventually closed down her catalog.)

Presto! The Hidden Product Illusion

A colleague and I were chatting during lunch.

“The client’s products were so dreary-looking. It was all camping clothing; everything was dull brown and green. Like, who wants to look at dull brown and green? Those pages really needed some color.”