Love Your Products If You Want Them to Sell

To get great products, you must know what type of people comprise your customer base (it helps to respect them, too). If you don’t already know them, look at more than demographics. Read their favorite magazines and catalogs. Talk to them on the phone. Meet them in person. Then think about products from their points of view. Pretty soon you’ll find some products you really love for the way they benefit your customers. Those products are likely to sell well, too.