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“But the sales reports clearly indicate ...”
“I don’t care. Good taste is good taste.”
The above true story is surprisingly common. It’s a rare catalog owner or manager whose personal taste perfectly matches his or her customers’ taste. But the point is, that difference shouldn’t matter.
You can love a product for what makes it great for your customer. It doesn’t need to appeal to you.
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- Companies:
- McIntyre Direct
Susan McIntyre
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