Love Your Products If You Want Them to Sell

She had none of those problem areas.

“Our ladies are conservative, so they like our traditional outfits and cute designs,” she continued.

Her own outfit was fashion-forward and sophisticated.

This catalog owner didn’t wear her own products. But she loved them anyway, because she knew they were just right for her audience. She understands her customer’s needs and enthusiastically embraces what her customers like.