Love Your Products If You Want Them to Sell

Trying to forget about my own age and the comfortable elastic waistband slacks I was wearing, I asked, “How are the fashion-forward designs selling?”

“Unfortunately, we just haven’t been able to get our customers on board with stylish designs yet.”

These catalog managers were young and fashionable, and just could not relate to their customers. Their inability to fall in love with their product line was hurting their catalog’s sales.