Love Your Products If You Want Them to Sell

“It didn’t sell, so it must be stylish.”

The young marketing managers rolled their eyes.

“Our customers tend to be somewhat older, and well, let’s just say, not so thin any more. So we’re forced to carry these dated and not too stylish designs.”

“What are these other samples over here?” I asked.

“Those are our fashion-forward designs. We want the catalog to show that our brand is more than elastic-in-the-waistband old-lady comfort wear.”