Love Your Products If You Want Them to Sell

They looked at me in amazement. “You’re the first outsider who ever liked our package. Every agency we’ve ever worked with has said we should redesign it. We thought we were the only ones who liked it.”

Lesson: When a product sells, there must be something good about it. Don’t let your enthusiasm for a great product be dampened by outsiders who don’t understand your customers or know what those customers buy.