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We had finished analyzing the catalog’s product sales. The unit sales, revenue and square inch reports all pointed to the same conclusions.
“The big winners are those cute resin figurines,” I told the catalog’s owner. “Every time you add one, sales go up. You should add more this year. And the big loser is the expensive hand-signed pottery. Those should go.”
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- Companies:
- McIntyre Direct
Susan McIntyre
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