Lou & Grey's Email Puts Fashion Instagrammers in the Spotlight

First, the subject line announces: “The pieces with the most ‘likes.’"

Next, this teaser is followed by a headline in the email that includes a company-branded hashtag.

Then, the paragraph boasts: “These Instagrammers + our clothes = a match made in style heaven.” It directs recipients to the company’s Twitter account for more fashion-forward ideas. Two call-to-action buttons give recipients the choice of shopping via Lou & Grey's website or following the brand on Instagram.