Looking for Growth in All the Wrong Places

My company's very first NYSE traded e-commerce client had revenue growth of low single digits. In the first year after switching from measuring online advertising by last click to measuring with attribution, sales grew from low single digits to 25 percent growth (with ad spend decreasing). The second year, online ad spend grew 12 percent and revenue grew 75 percent. Now that's growth. All our client did was pull its head out of the last decade and start recognizing huge growth by measuring online advertising with attribution models.