Looking for Growth in All the Wrong Places

The answer doesn’t lie three continents away. According to Forrester Research, there's plenty of growth potential in e-commerce at home. The answer for an e-tailer's growth lies within.

Where to begin? With digital marketing. Digital marketing has become an audience and revenue growth machine. It will drive domestic growth for any company seeking to find it. Audience, behavioral and contextual targeting advancements aren't just shiny objects. They're the most efficient ways to find and exploit new audiences. I suggest that the stalled e-commerce community isn’t looking for the diamonds, which definitely do exist in its own backyard.