Looking for Growth in All the Wrong Places

Any digital-based business, whether it’s advertising, commerce or publishing, is still saddled with the burden of potential. Growth is expected to be exponential. Therefore, it surprised me that more than a few experts are throwing in the towel on some important growth markets. One even seemed to be throwing in the towel on what's still the biggest consumer market in the world. In a recent article, Offering a Better Fit for Today’s Careful Retail Consumer, the Wharton School makes the case that the answer lies abroad. Yes, it seems to think the U.S. is all tapped out for online retailers.