Looking for Growth in All the Wrong Places

As cross-channel retailers descended upon Shop.org's Annunal Summit in Boston last month, one of the hotter topics was growth. After all, the e-commerce industry is showing an average growth rate of 28 percent over the past year. But according to the Forrester Research report released at the conference, The State of Retailing Online, 2011, “retailers maintain conservative growth plans that largely don’t match up with the year-over-year growth of web retail overall.”