Looking to Delve Into the Flourishing U.S. Hispanic Market?

The truth is, there are multiple factors driving Hispanics to non-Spanish-language sites. Much of it simply has to do with internet intricacies, like Google algorithms. Search engine analytics usually place those websites with the greatest volume of traffic first, meaning that if someone views an ad in Spanish and then types the product name into a search engine, the first result will more than likely be the product’s English-language site. Hispanic consumers are also beginning to shift from first-generation Hispanic-Americans, where Spanish is the dominant language, to second-generation, bilingual, bicultural consumers that are viewing and connecting with English-language media on a greater scale.