Looking to Delve Into the Flourishing U.S. Hispanic Market?

The findings have altered how Omni Direct approaches this market.

During the 18 months of the study, the percentage of web orders relative to total orders (the rest coming from telemarketing) rose from approximately 10 percent to 25 percent. In looking at web data results over a period of two months, 80 percent of Xtreme Bra and 60 percent of Ellezza’s orders came through the companies’ English-language sites, despite the fact that no English-language television campaigns had been running.