Looking to Delve Into the Flourishing U.S. Hispanic Market?

Determined to confirm this notion and simultaneously find the most effective means of reaching Spanish-speaking audiences while maintaining maximum purchasing results, Omni Direct decided to use two of its branded products, Ellezza and Xtreme Bra, as test products. For a period of 18 months, it ran only Spanish-language television ads for Ellezza, a beauty cream product, and Xtreme Bra, but maintained both products’ English- and Spanish-language search marketing ads and websites.