Looking to Delve Into the Flourishing U.S. Hispanic Market?

Through a recent matchback study, we discovered that although a product’s Hispanic target audience was most effectively reached via Spanish-language campaigns, the majority of internet sales for these products were being sold via the product’s English-language website.

The impact of this is greater than you might think. Many retailers create Hispanic campaigns only to judge the ROI based on sales on their Spanish-language site, not their English-language site. This means many retailers might be in the dark as to how successful their U.S. Hispanic campaigns really are — and many might have abandoned their U.S. Hispanic campaigns too soon.