Looking to Delve Into the Flourishing U.S. Hispanic Market?

But wait. Many marketers have undoubtedly already begun to expand their campaigns to this up-and-coming market, but our research has uncovered a unique variable in calculating the return on investment of a Hispanic media campaign.

After having successfully launched direct response campaigns in the U.S. Hispanic market for the past 10 years, Omni Direct wanted to determine the buying behavior of the Hispanic consumer. Specifically, does Spanish media drive purchasing across English language sales channels?