Paper-buying Resources: A Primer

A paper mill. Mill tech reps can be great partners when it comes to testing on your printer’s equipment. “They can work in conjunction with your printer to determine if the stock will run on press effectively, efficiently and affordably,” says Monahan.

Manufacturers and distributors. These folks also are good sources for product-specific information. Unisource, for example, invites Web site visitors to request paper mock-ups, dummies and sample sheets. The distributor also provides print buyers with additional support, which may include process seminars and meetings with design teams.