Look here for help in selecting stock for your catalog.

By Gretchen Peck

Think Branding First

No matter the type of catalog you have — or the products or services it touts — the first step to take before choosing a catalog paper is to consider your brand, says Kathy Johnston, creative/production services manager at catalog consultancy J. Schmid & Assoc., Shawnee Mission, Kan. “Your brand will determine the range of papers from which to choose,” she explains.