Paper-buying Resources: A Primer

“Let’s be honest: When you’re talking about papers appropriate to most catalogs, you’re talking about a rather limited number of options,” Johnston confides. But you still should be willing to try new papers in the appropriate spectrum of stocks and grades.

And don’t limit yourself: Solicit quotes for several options to see how the cost structures break out, Johnston says. You may not want to simply compare apples to apples. “It may be worth your while to get a quote on a recycled alternative or perhaps a stock that weighs less.”