The Editor’s Take

Apparently not. Bottom line is, the big corporations can band together at will and get noticed a whole lot easier than any coalition of smaller catalogers and direct marketers.

But you have a chance. As I alluded to in last month’s column, catalog/multichannel merchants are much more immersed in mainstream retail now that online ordering has become so commonplace. If Wal-Mart, Macy’s, Lowe’s and other big retailers can do big business online, catalogers need to find a way to raise their image to the masses.