Longer Road Needed to Go Hollywood

* Consider the “Our 100% GUARANTEE,” instead of “Absolutely the strongest guarantee of any catalog today!” — it’s a lot easier to read and understand at a glance; and

* Consider putting a blurb about the ease of Web ordering, including the Web address.

Interior Spread: Higher-price Merchandise Treatment
Selling expensive products in a catalog is a challenge because they often need more “help” than lower-priced products. Hollywood Gadgets should be working harder at selling expensive products, such as the five items on the pgs. 4-5 spread that are priced from $125.95 to $399.95. Some other key pointers: