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1. Treat the logo as a masthead. Place it higher and bigger on the front cover. Customers want to see it. Previously mailed prospects may recognize it and new prospects will think it looks more important. And Hollywood Gadgets should get rid of the “G” in a circle, it’s probably not meaningful to anyone except the people who put the catalog out, and on the cover it’s just distracting.
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Glenda Shasho Jones
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