Longer Road Needed to Go Hollywood

2. Use callouts or bullets in the artwork to identify features and benefits. Point out product details, features and benefits that indicate value and validate the high prices. This is especially important for electronics or complicated products.

3. Use product descriptions in the art when appropriate. When the product benefit isn’t evident from the photo, put the product name in the art. For example, the Shower-Sound Wireless looks like any shower radio from the photo. Putting the word “wireless” in the art would give readers an immediate understanding of what they’re looking at.