Longer Road Needed to Go Hollywood

1. Allocate less space to lower-priced items. To gain space for pricey items, the three products under $100 on this spread should each take up a lot less room. This can be accomplished without downsizing the product size by using silhouetted shots or by cropping the backgrounds.

Cutting “fluff” copy should almost be mandatory in these situations. The CD phone certainly doesn’t need an environment to sell, and the Shower-Sound Wireless copy can be cut in half without compromising the selling content.