Copywriting: Long or Short Copy? What’s Right for You?

Still, oftentimes long copy needs to be broken up into more digestible chunks. Try using some copy as a sidebar to discuss one particular feature that’s very special. Choose another piece and create a story around it that shows off a benefit more clearly than just saying it.

B-to-B catalogs use long copy more often than consumer. But many times, the copy is about features and not benefits. Customers still need to see the benefit of making a purchase, especially in the workplace, as there will be accountability. Here, more than ever, engaging copy is more effective than straitlaced, dry copy.