Copywriting: Long or Short Copy? What’s Right for You?
Hone in on the appropriate copy length for your catalog and market
When Copy Is Too Long
Every day we’re confronted by catalogs and Web sites in which the copy is dreadfully long. Why do we feel that way? Because the copy is poorly written. If the catalog is properly targeted to recipients, and written in a way that customers will see what’s in it for them, the copy won’t be too long.
- Companies:
- Lenser
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