Copywriting: Long or Short Copy? What’s Right for You?

Naive catalogers have one large photo on the back and/or a few images of random products. Or even worse, they place their order form on the back. This is like asking for the sale before hearing what the customer is interested in.

Smart catalogers use a strong, bold headline on the top to set the mood and get prospects interested in the catalog’s unique selling proposition, special sales, etc. What’s more, they look to sell a hot or new product and offer some different price ranges on the back cover. Writing teasers in other product categories also is an important part of the mix. And throw in a strong call to action to say it’s fast and easy to order.