Copywriting: Long or Short Copy? What’s Right for You?
Hone in on the appropriate copy length for your catalog and market
Tightly written teasers are key on both the front and back covers. And a great teaser isn’t just the name of a product; it’s also inspiring messaging that excites and invites customers to see you and your product in a new way.
Back Cover Pull
The back cover is another place where copy is essential to pull in customers. In many cases, this actually is the first thing your prospects see.
- Companies:
- Lenser
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