Copywriting: Long or Short Copy? What’s Right for You?

So, what’s the right copy formula that’ll make customers do what you want them to do — that is, buy your products?

Copy Differentiates

Along with getting your prospecting and customer catalogs regularly, your customers have access to so much on the Web. The Internet has become an odd kind of shopper’s paradise. But along with accessing sellers like you, customers also can access sellers of substandard products who may under-price — then under-deliver.