Copywriting: Long or Short Copy? What’s Right for You?

The bottom line is that there is nothing that can replace fine salesmanship in copywriting. Take every opportunity to show your customers the goods and tell them, in an appropriate voice, how the product will benefit them. People are busy.

Use your copy to sell enthusiastically. Show your prospects and customers what you can provide them. In that way, you’ll provide great service to customers who want and need your product, and get yourself some great sales numbers to boot.