Copywriting: Long or Short Copy? What’s Right for You?
Hone in on the appropriate copy length for your catalog and market
Long copy? Short copy? Clever copy? Informative copy? What turns on the 2007 catalog shopper?
If you were, for instance, to look at a catalog like Chico’s, a women’s apparel marketer, you might think that the less copy, the better. But, if you look at electronics cataloger Crutchfield, you’d see plenty of long, descriptive copy.
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