Location-Based Merchandising Without GPS

Still skeptical? I can honestly say that I've seen this strategy work, and work very well. But the answer you really need is the one that your analytics will give you when you test this type of campaign on your website.

In practical terms, you can develop geo-targeting capabilities in-house, using data from specialist companies like Quova, MaxMind or IP2Location. Or you can tap geo-targeting resources in such on-site marketing packages as Sitebrand's Segment&Serve, Omniture's Test&Target or Monetate's Real-time Marketer. But whichever path you take, there's a good chance it'll deliver excellent return on investment, not to mention teach you a lot about your customers.