L.L.Bean to Launch New Lifestyle Collection

FREEPORT, Maine--(BUSINESS WIRE)--Iconic American sportswear brand, L.L.Bean, has a history of offering consumers innovation, quality and guaranteed satisfaction with everything from its famous Maine Hunting Shoe and Boat and Tote to oxford cloth shirts and classic sweaters. On the eve of its 100th anniversary, L.L.Bean writes a new chapter with the March 2010 launch of L.L.Bean Signature (www.llbeansignature.com), a new sportswear collection for men and women. The company has tapped Alex Carleton, the founder of fashion label Rogues Gallery, as the L.L.Bean Signature creative director.