L.L. Bean Raises the Bar With Its New Matchback Program

“For 93 years,” he said, “if customers came into our stores, they didn’t count as buyers in our direct marketing world. They’d shop, have a great experience, go back to Ohio, and we’d never see them again.”

For a cataloger that sets the bar in so many ways, Bean can set it in yet another manner. The company works with its matchbacks as follows.