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Joe Keenan
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Demandware communicates with members of the LINK program in advance to put together the documentation (i.e., coding) necessary to complete the integration process. This is particularly effective at minimizing bugs, which require added IT developer time to fix after implementation.
As a result of working with a LINK vendor, Living Direct had ratings and reviews live on its site in just over six weeks of developer time, roughly a month faster than it normally would have taken. This resulted in tremendous cost savings for the retailer.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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